Core Values

We founded BSF to address the need for a forward-thinking, relationship-driven and technology-enabled community bank, that reflects the vibrant and diverse communities of the Bay Area, and beyond. Most of our ownership, and all of our decision-making, is local.

BSF is committed to delivering high-touch, personalized financial services, with agility and accountability, to businesses, nonprofits, individuals and families.

Helping our clients meet their financial goals is our priority. Helping our communities prosper and thrive is our purpose.

Here are the values by which we operate:

Be positive and proactive.

Serve the client well.

Find innovative and flexible solutions.

Value diversity, equity and inclusion.*

Act with accountability and take ownership.

Learn from experience and evolve.

Uphold high standards, and act with integrity.

Enable the community and help it thrive.

Stand with colleagues and clients—be there when it matters.

*To learn more about our diversity, equity and inclusion initiatives, click here.

Community Matters Statements

Announcements

We Listen and Learn

“Clients often come to us with a specific banking product in mind. I make it a point to ask questions and to learn what their immediate needs are, what pressures they face and what their broader goals may be. I seek to become their banking partner, and to co-design a plan that sets them up for success.”

We Go the Extra Mile

“I’ve worked at BSF for a long time, but there are still situations that arise that I’ve never seen before. My colleagues and I will immediately put our heads together and find a way to ‘make it work.’ To me, that’s simply what great client service is all about."

We Value Diverse Perspectives

“Our team reflects the highly diverse Bay Area. Each of us brings a slightly different perspective based on our backgrounds and experiences, which allows us to better understand our clients and their banking needs.”